GlobalLogic
Engineering a Brand with Impact
Ladyship evolved GlobalLogic’s brand strategy and creative platform to strengthen its position within Hitachi Ltd. and define a bold, ownable story around AI innovation and impact.
Case Study Overview
Ladyship uncovered a powerful truth already embedded in their DNA: GlobalLogic doesn’t just engineer with AI. They use AI to engineer impact. This insight became the foundation for a new proposition, Accelerating Ideas to Impact, which we brought to life through naming, a brand video and a campaign platform that speaks to speed, intelligence and outcomes.
In a market flooded with AI noise, GlobalLogic needed a point of view that could rise above the hype, unify internal teams and clearly articulate what made their AI offering distinct.
From Insight to Identity
We built a comprehensive brand ecosystem designed to scale– from a full messaging toolkit and campaign platform to a complete visual system– giving GlobalLogic clarity to lead the next chapter of growth and reinforcing the company’s distinct edge within the Hitachi ecosystem.
From proposition to execution, every element was crafted to connect– aligning global teams, simplifying complex stories and amplifying GlobalLogic’s role as a design-led engineering powerhouse. The result: a cohesive, future-ready brand built for momentum.
Ladyship partnered with GlobalLogic to define a new strategic narrative and bring it to life across every touchpoint.
“Ladyship is legitimately one of the few agencies I trust when it comes to creative direction.”
Josh Lucas
Brand Director, GlobalLogic