Hitachi Digital Services

Designing a Growth Engine

Ladyship redesigned Hitachi Digital Services’ global website into a scalable growth engine, aligning 15+ stakeholders, integrating AI-powered tools and streamlining UX to drive demand and position the brand as an AI-first leader.

Strategy UX Content Governance Design System AI Integration

Case Study Overview

Ladyship partnered with Hitachi Digital Services, part of the global Hitachi Ltd. group, to lead a full-scale website transformation that repositioned the business as a leader in AI and industry-specific solutions while rolling out the new ‘One Hitachi’ brand.

The existing site was fragmented, hard to maintain and failed to communicate the value Hitachi Digital Services brought to enterprise buyers. Ladyship aligned leadership, marketing and engineering teams across multiple global regions, rebuilt the content strategy around buyer needs and established scalable systems for long-term growth.

This approach drove a website rebuilt for performance, adaptability and measurable demand generation, ready to evolve alongside Hitachi’s ambitions for years to come.

Screenshots of a corporate website and mobile app displaying information about AI services for manufacturing and enterprise, with sections on company mission, industry solutions, and workflow processes.
A three-column infographic with the categories Problem, Solution, and Business Impact. The Problem column states, "Overwhelming customer experience that does not clearly communicate our services or what challenges we solve." The Solution column states, "Streamline structure and frame business services around customer challenges. Integrate AI to amplify SEO/GEO." The Business Impact column states, "Improve website conversion rate and reduce bounce rate. Provide a clear lift in post-launch Sales Qualified Leads."
A three-step process diagram for AI content creation, with each step detailing actions like defining headers, creating blueprints, and generating page content, accompanied by red icons and buttons.
A webpage showcasing insights into manufacturing technology, featuring a scientist working with robotic equipment and text about transforming innovation in product lifecycle management.

From Alignment to Acceleration

Ladyship led the transformation from static repository to strategic demand engine. We aligned 15+ global stakeholders on a unified roadmap, centralized governance in Jira and restructured content around buyer needs. From this foundation, we crafted a messaging toolkit to bring the brand story to life, evolving the visual identity to ensure consistency across key touchpoints.

A new design system in Figma introduced reusable templates and accessibility standards, while AI-powered drafting tools and a chatbot prototype accelerated production and connected visitors to the right information faster.

In doing so, we achieved global leadership alignment, efficiency gains through AI and a cleaner, more intuitive site experience. Scalable foundations now enable continuous optimization and business growth.

Screenshots of data tables showing variables and properties related to colors and semantics, with details such as color codes, sizes, icon types, and layout measurements.
Aerial view of a parking lot and warehouse with trucks and green trees, taken from above.
Comparison of a website displayed on a tablet and a smartphone screen, both with a red-themed design and navigation menus.
Close-up of the word "HITACHI" in large, black, bold letters on a surface.

“Aligning multiple stakeholders across regions is no small feat. Ladyship brought focus, structure and momentum to every step of the process, all without sacrificing clarity or craft.”

Menaka Sri Pathe Thillaiampalam
Former CMO, Hitachi Digital Services