Hitachi Digital Services 
Designing a Growth Engine

Ladyship redesigned Hitachi Digital Services’ global website into a scalable growth engine, aligning 15+ stakeholders, integrating AI-powered tools and streamlining UX to drive demand and position the brand as an AI-first leader.

Strategy
UX
Content
Governance
Design System
AI Integration

Case Study Overview

The existing site was fragmented, hard to maintain and failed to communicate the value Hitachi DS brought to enterprise buyers. Ladyship aligned leadership, marketing and engineering teams across multiple global regions, rebuilt the content strategy around buyer needs and established scalable systems for long-term growth.

This approach drove a website rebuilt for performance, adaptability and measurable demand generation, ready to evolve alongside Hitachi’s ambitions for years to come.

Ladyship partnered with Hitachi Digital Services, part of the global Hitachi Ltd. group, to lead a full-scale website transformation that repositioned the business as a leader in AI and industry-specific solutions while rolling out the new ‘One Hitachi’ brand.

From Alignment to Acceleration

A new design system in Figma introduced reusable templates and accessibility standards, while AI-powered drafting tools and a chatbot prototype accelerated production and connected visitors to the right information faster.

In doing so, we achieved global leadership alignment, efficiency gains through AI and a cleaner, more intuitive site experience. Scalable foundations now enable continuous optimization and business growth.

Ladyship led the transformation from static repository to strategic demand engine. We aligned 15+ global stakeholders on a unified roadmap, centralized governance in Jira and restructured content around buyer needs.