All in, from the
inside out.

How We Work

Women-founded and based in London and New York, the faces in our pitch decks are the same ones you’ll be seeing on video calls. Or, better yet, in person. That’s because we cut the layers and bring only the people who will be in the room and hands-on in the work. This enables us to stay agile, so we can move at your speed, embed with your team and make deliberate decisions, fast.

We don’t spin around the edges; we lean into the center. We listen first. We push back when it's needed. We steer toward clarity. Because your ambition deserves more than safe answers.

At Ladyship, there’s no A team or B team,
just the team

When you work with us, you get:

The right people. Senior thinkers and makers who work closely with you and your team.

The right culture. Flexible, collaborative, built to integrate.

The right cost. Your budget goes into craft where it matters, not padded overheads.

We put our skin in the game from day one with accountability, energy and ownership.

Craftsmanship, not production. 

Partnership, not transaction.

Leadership, not ego. 

Rana Brightman
CEO & Chief Strategy Officer | London

A strategic business leader with 20 years’ experience turning ambition into powerful brand outcomes.

Rana shapes strategy for clients while steering Ladyship’s growth and culture. She partners with leaders to navigate change, clarify direction and build strategies that are simple, rich and real. A tenacious analytical thinker, she uncovers insights that spark solutions and action. From communications to culture, she unites teams around what matters most. Guided by fearless candor and thoughtful rigour, she helps businesses cross boundaries to grow with purpose.

  • American Express, British Airways, Cargill, G42, GlobalLogic, Hitachi, Lenzing, Nexford, Superscript, Universal Music.

  • Fearlessness in the face of complexity. Critical thinking that unlocks clarity. Thoughtful rigour that inspires trust.

  • Asking the right questions.
    Challenging assumptions.
    Working shoulder-to-shoulder.

  • Life with my husband, two boys, one dog– a lively Persian–Israeli household valuing culture, debate and curiosity. Proudly South London, globally connected and fiercely competitive at Fantasy Football.

Jemma Campbell
Chief Creative Officer | New York

A digital and creative leader with two decades of experience building brands people actually feel.

Jemma leads multidisciplinary teams across design, film and motion, shaping bold identities and campaigns that bridge the space between vision and execution. Focused on creative clarity, meaningful impact and team synergy, she brings rigor and imagination to every brand she helps build.

  • Hitachi, GlobalLogic, IBM, General Motors, Mastercard, Spring Health.

  • Empathy in the day-to-day. Big picture dreamer. 

  • Staying playful and open to all ideas.

  • Mindfulness. I find balance through gratitude, yoga and strength training, and joy in simple pleasures like evening walks in Central Park with my dog and partner.

We built Ladyship on five beliefs:

Back the person behind the brand.

We’re in the corner of the founders, CMOs and leaders carrying the weight and making the calls. Our job is to back your judgment, sharpen your story and help you make decisions you can stand behind.

Clarity comes when you get off the fence.

Great brands aren’t built by committee. We're not afraid to take a stance and we won’t leave you circling an issue. Together, we cut through the hedging and maybes so you get clear, confident recommendations you can act on.

Leadership is the art of listening.

We hear what you're really saying: the pressures, concerns and goals beneath the surface. We're active listeners, panning for golden insights in what you don't say as much as what you do.

Impact isn’t made, it’s crafted.

We don’t rush to the finish line. We sweat the details, take our time and push until good turns great. Every detail matters and we use every inch of our expertise to make sure it shows.

Flattery gets us nowhere. 

We tell you what you need to hear, not what you want to hear. And we expect the same in return. We can take it on the chin. It’s tough love, built on mutual respect. Because honesty gets us further, faster.

We walk the talk.

We lead with empathy and respect, creating space for collaboration, challenge and diverse perspectives. Our model is modern: remote, global and AI-savvy, so we can flex around the work and the people doing it.

Our impact strategy centers on climate responsibility and diversity, offsetting our footprint through verified projects with Gold Standard and Bonneville Environmental Foundation. Women-founded and proudly independent, we champion representation and mentorship through every partnership, supporting initiatives like Women in Innovation (WIN), The Female Forum, and Female Founder Collective.