Most consultancies talk about partnership. Many genuinely think that weekly check-ins and agreeable language count as effective collaboration. At Ladyship, we believe true partnership is shaped in the moments that demand more.

For decades, the creative and corporate world favored a single, narrow template of a leader: white, male, linear, unemotional, ‘objective’. Anyone who fell outside that archetype– especially women and BIPOC – carried a second job: managing how they were perceived.

We can all feel the traditional agency model buckling under its own weight. Feast-or-famine hiring. Layers on layers. Benches full of poorly utilized talent. Before we founded Ladyship, we were part of that rigid system, too.

I’ve never been the kind of creative who fits the mold. Not your classic graphic designer.

All day I've been reflecting on the show, and processing all the feelings it's left me with. Above all it reminded me how complex women’s lives really are — especially when ambition and care live side by side.

LBB speaks to co-founders of the new creative consultancy about setting up their own business, getting rid of internal complexities, and bringing their design and strategy partnership to clients