We help
brands evolve,
level up and set
the pace.
Ladyship partners with founders, CMOs and leadership teams when the stakes are high and real partnership matters most: at inflection points, changes of direction and moments of acceleration.
Whether you’re launching, evolving or scaling, we tailor the work to the opportunity and the ambition behind it.
Rebranding
that Performs
Our brand repositioning work creates brands that move into new markets, new categories and new levels of credibility. By giving organizations the clarity and conviction to shape their brands differently, we help leaders win stakeholder trust, grow influence and accelerate adoption. The outcome isn’t just a better brand– it’s a cleaner commercial edge.
Vision & Strategy
Brand Purpose & Belief • Strategic Positioning • Audience Insight & Opportunity Mapping • Brand Architecture & Portfolio Logic • Category Creation & Expansion
Identity & Expression
Naming • Tone of Voice • Messaging • Campaigns • Visual Identity • Design Systems • Guidelines • Asset Libraries
Launch & Activation
Thought Leadership • Go-to-Market Storytelling • Rollout • Adoption Toolkits • Campaign Enablement
Define what’s true.
Our rebranding services start by clarifying the gap between who you were, who you are now, and who you need to become. We align leadership around the core narrative, audience and value so the brand reflects your business reality.
Build alignment that sticks.
The success of a rebrand lives or dies on adoption. We bring the right people into the process at the right time to create momentum, not resistance. We unite leaders and teams around a single story they can stand behind.
Translate strategy into presence.
Once there’s clarity and buy-in, we move into expression: identity, voice, tools and systems designed to scale across channels, geographies and teams. The output isn’t simply a ‘new look’ but a brand built with intention, designed to perform and grow.
Hitachi Digital Services:
Creating a Unifying Brand Identity
We defined a bold new brand story and digital presence that repositioned Hitachi Digital Services as an AI-first leader driving enterprise transformation.
Product Launches
that Land
When a new product enters the market, it has one shot to be understood. We help teams define the ‘why now’, sharpen the value story and go to market with clarity and conviction. The result is momentum on day one, faster adoption and a launch that becomes a growth driver, not a gamble.
Vision & Strategy
Product Strategy & Positioning • User Insight & Unmet Needs • Product Narrative & Value Articulation • Product Portfolio Architecture • Go-to-Market & Adoption Strategy
Identity & Expression
Naming • Taglines • Tone of Voice • Messaging • Visual Identity • Launch Systems
Launch & Activation
Guidelines • Asset Libraries • Integrated Campaigns • Rollout • Adoption Toolkits
Win the moment.
A product launch succeeds when it’s anchored in timing, need and relevance. We clarify the ‘why now,’ sharpen the audience insight and position the product within the broader business strategy so it enters the market with purpose.
Alignment, then amplification.
Products live or die on internal alignment long before the outside world sees them. We bring leadership, sales and marketing into lockstep so the launch story is understood, owned and championed by the people who need to carry it forward.
Translate strategy into presence.
Once there’s alignment and clarity, we move into expression and go-to-market mechanics– things like naming, messaging, identity and activation systems built to scale. This gives you visibility at launch as well as traction that sustains adoption over time.
GlobalLogic:
Launching VelocityAI for Impact
We evolved GlobalLogic’s brand strategy and creative platform to support the rollout of VelocityAI– sharpening its role within and positioning the offering as the design-led engineering powerhouse at the heart of enterprise AI transformation.
Advisory
with Edge
We plug into the business at the level most agencies never reach: inside the pressure, politics and trade-offs of brand leadership. As your thinking partner, we help you see around corners, pressure-test the work and make the call when the room is split. The result is alignment you don’t have to keep reselling internally, and decisions that land cleanly from the boardroom to execution.
Leadership & Alignment
Executive Stakeholder Alignment • Change Management • Narrative Sell-In • Board & C-Suite Readiness
Strategic Direction
Brand & Portfolio Direction • Category Positioning • Market Signal Testing • Strategic Decision Support
Operationalizing Brand
Org Adoption Strategy • Internal Rollout Planning • Brand Governance • Go-to-Market Oversight
Get above the noise.
Advisory starts by creating altitude. We help leaders see the real problem, not just the presenting one, so decisions are made from clarity, not pressure.
Rally the room.
A strategy only sticks if the people with power stand behind it. We bring the right stakeholders into the conversation at the right time, building alignment that survives friction, challenge and scrutiny, not just the presentation moment.
Make strategy stick.
We translate direction into decisions, toolkits and behaviour– the operational layer where most advisory falls down. From boardroom to rollout, we help leaders land the thinking simply so teams can act on it with confidence.
Hitachi Digital Services:
Advisory Built for Pressure, Politics and Pace
We defined a bold new brand story and digital presence that repositioned Hitachi Digital Services as an AI-first leader driving enterprise transformation.