Hitachi Digital Services
Creating a Unifying Brand Identity
Ladyship defined a bold new brand story and visual identity that repositioned Hitachi Digital Services as a key player within the broader Hitachi ecosystem.
Case Study Overview
Our team created a cohesive identity that reflected the company’s positioning and aligned internal and external audiences behind a single, strategic narrative: Powering Tomorrow. Acting as Hitachi Digital Services' fractional brand team, Ladyship defined a distinct brand strategy, refined messaging and tone of voice and evolved the visual identity for consistency and impact.
Together, we created a stronger, more unified brand story that connects purpose, capability and culture– all brought to life through campaigns, leadership communications and global events.
We partnered with Hitachi Digital Services to clarify the brand’s role and elevate its presence across the wider Hitachi ecosystem.
From Story to System
We developed a new strategic narrative and positioning framework that defined what the business does and who it serves.
From this foundation, we crafted a messaging toolkit to bring the brand story to life, evolving the visual identity to ensure consistency across key touchpoints.
To embed the refreshed brand across the organisation, we created a comprehensive brand book that helped to shape leadership communications and supported cohesive activation across major 2025 events and external campaigns. Today, we continue to partner with Hitachi Digital Services to deepen brand adoption and drive activation at every level.
Ladyship’s partnership is invaluable in bringing our vision to life. Their expertise has made them an extension of our team, helping shape our brand narrative and seamlessly integrate it across all touchpoints.
Menaka Sri Pathe Thillaiampalam
Former CMO, Hitachi Digital Services